Rise of the Youpreneur by Chris Ducker

Summary of Rise of the Youpreneur

‘In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors.

A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits.

Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model.’


I first heard of Chris Ducker when he was interviewed on The School of Greatness podcast. At the time, I was thinking about starting a business and I remember Chris discussing ‘Youpreneurs’. It really got my attention. To me, it was fascinating that you could build a brand with you at the heart of it.

When he released Rise of the Youpreneur in 2019, it instantly went on my TBR pile as I knew it would help me. When you’re starting out, it’s often such a minefield – how do you get your message out there? What the hell is marketing? How can I actually begin to earn money?

So I was thrilled when I finally bought my copy last month and it’s full of such great information that it only took me a couple of days to get through it. From defining who you are, to monetising your business, it really is a business owner’s toolkit. I made the decision to read it once, all the way through, before going back again with a highlighter and making notes. I just wanted to soak up the information first.

A 3-Part System

What works well is Chris’s 3-part system:

  • Building
  • Marketing
  • Monetizing

Following the Rise of the Youpreneur system makes everything really straightforward. I recently watched a video of Chris where he talked about how creating the system for the book actually helped him improve his own systems, by refining the process even further.

If you’re building a business about you and your expertise, it makes sense to start be defining exactly who ‘you’ are and what you can offer. From there, the book guides you through topics such as growing an email list, setting up your online home and figuring out what and how to sell.

But the best thing for me was the Youpreneur Ecosystem that Chris helps you create. Instead of focusing on one aspect of your business, he encourages you to diversify as much as you can through the services/products you offer, e.g. podcasting, writing books, online courses etc…

While this is something I’ve been very aware of through my own learning these past few years, it really tied it all up nicely and shows you how to develop your own ‘ecosystem’ – stopping you relying on one stream of income and opening up your ideas to lots of other possibilities too. Some I’d never even thought of.


I can’t recommend this book highly enough to small business owners. It guides you through a process that can seem overwhelming and challenging at times. It doesn’t promise to take away those challenges, though, but offers you a helping hand. A system to work through and refer back to, time and time again.

Since reading the book, I’ve actually signed up to Chris’s Youpreneur Academy. Yes it’s a small monthly fee, but the wealth of information in there is truly impressive. I’ve been watching the training videos during my lunch times this week and I’ve been furiously scribbling notes to help me keep moving forward.

What I love, though, is that the information in the book is so thorough, you’ll get so much from it, just buying a copy. Joining the academy is simply a case of personal choice.

Pick up a copy of Rise of the Youpreneur – I’m certain you won’t be disappointed.


Add A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.