Superfans by Pat Flynn

Summary of Superfans

‘Customers, followers, subscribers.

It’s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you’re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don’t need to change the entire world to build a successful business; you just need to change someone’s world.

People don’t become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.’


When I began the Strive brand, one thing I was determined to do from the start was to build a community. It’s still something I strive to do today…


Because I believe that communicating and building a group of like-minded people is one of the best parts of being a small business owner. Talking to clients, fellow small business owners and other personal development enthusiasts makes you feel like you’ve found your tribe.

As humans, its in our DNA to want to be part of a group. And while sometimes this desire to follow the pack can get us into challenging situations, it also has its benefits too. Starting a business is difficult at the best of times, so finding others to share the journey with makes it feel all the more achievable.

I turned to Superfans in the hope that it would help me with my goal of building the Strive community. Not because I want to be popular, but because I want to be helpful. Yes of course, with a title like Superfans, it’s going to be about getting yourself out there. Getting noticed. But it’s not written to help you win a popularity contest.

On the contrary, it’s written to guide you on how to become more supportive and more helpful to the people your brand serves. It shows how your group of ‘superfans’ are there to be at the centre of your business. Not just unknown names on an email list or a number in your followers on social media.


Superfans also helps you to improve relationships with people who know, like and trust your brand. Who know, like and trust you. It’s no longer good enough to just ‘build an audience’ – it’s about more than that. It’s about serving them in a way that helps them. Putting their needs first, rather than your own.

In return, your superfans will have your back. They’ll support you in all you do. Just think about Mrs Hinch’s #hincharmy who defend her against trolls and other non-cleaning enthusiasts. You wouldn’t want to mess with them! But if you think about it, her popularity grew because she just wanted to be helpful. Sharing cleaning tips and other hacks around the house that people loved – and that’s why she’s popular.

As Chris Ducker says, business must be about P2P (person to person) rather than B2C or B2B. Superfans helps you understand that further, giving you strategies and ideas to implement from the get-go. From the stage of just starting out to the stage of managing a bigger audience, Pat gives you many tips to try, with exercises to do at the end of each chapter. He even has an accompanying free video course with more resources and interviews, which I have since completed (and enjoyed!).

If you don’t know Pat Flynn, he has become popular through hosting the Smart Passive Income podcast, as well as the Ask Pat podcast and the book, ‘Will It Fly?’. He’s very down-to-earth and communicates in a way that purely helps, rather than patronises his audience. It’s an easy book to read and I like his conversational style.


So if you’re looking for a way to build your audience in a way that makes them valued, enthusiastic members of your brand, this is the book for you. Putting the customer/client/community member first is Pat’s way and I think it works brilliantly. I made copious notes from the book and the course, which I will be trying out over the coming months.

I’m really looking forward to continuing to build the Strive community. If you’d like to be part of it, make sure you sign up for my newsletter for more personal development tips and book recommendations.



  1. Shona

    Great review! I think you are great at building community and as an avid reader love your #smallbizbookclub thank you! Will add this title to my list to read.

    1. Steph Caswel

      Thanks, Shona. So glad you found it useful. Looking forward to sharing more great reviews in the Book Club!

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